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 Hepatitis is an inflammation of the liver most often caused by any of three different viruses: hepatitis A, B, or C. In an effort to increase vaccinations, Seattle/King County Public Health launched an ongoing advertising campaign in 2000 which targets gay and bisexual men - a group disproportionately affected by Hepatitis A and B.
Imagery for the advertising campaign was inspired by fashion photography and these provocative, eye-catching photographs proved invaluable to its success.
 Get more information about this ad campaign |
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